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Everlane - Black Friday

EVERLANE BLACK FRIDAY

AW 2015

CREATIVE PRODUCER

Marketing campaign highlighting ethical push to factory

Production included working with creative lead to uncover story, sourcing creative talent, working with art director, working with drone team and managing timing and travel logistics. Post production included asset delivery, leading transcription and translation of interviews, closing books, creating svg animation, and overseeing video editing, sound, and color. 

Deliverables: Landing Page, Promotional Video, Marketing Email, Photos & Videos, Press Assets

Links: https://www.everlane.com/black-friday-fund